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  • EducationPut admissions on autopilot
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  • SMBAutomate and scale conversations without extra resources
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Home / WhatsApp Hub / BullCRM WhatsApp compared

BullCRM vs Best WhatsApp Business API Providers in India (2026)

Five WhatsApp Business API providers that Indian businesses shortlist most, compared on what you actually pay: the monthly plan, the rate for each message, the free trial, and whether chats turn into sales. BullCRM is our product; every other figure comes from each provider's own website.

Updated 30 Oct 2026 · Prices exclude GST · Researched and updated by the BullCRM product team using each provider’s public pricing and feature pages.

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Where BullCRM stands against other WhatsApp providers

  • Best value for small teams: BullCRM. The lowest paid starting price and the longest free trial of the five, plus the lowest Marketing message rate to India on starting plans.
  • Best when chats should become sales: BullCRM. Chats, ad clicks and form answers become CRM leads, and BullCRM CRM adds deals and a pipeline on the same platform.
  • Shopify-first D2C brands: Interakt. Built around Shopify stores, with abandoned-checkout and catalog features and unlimited agents.
  • Free to start: AiSensy. Has a Free Forever plan, though broadcasts and the chatbot builder need paid plans or add-ons.

BullCRM vs other WhatsApp API providers, side by side

Feature BullCRM WATI Interakt AiSensy Gallabox
Starting price, billed monthly ₹749/month · 1 user account ₹2,999/month (Growth) ₹2,799/month (Growth); Starter ₹3,499 a quarter ₹1,500/month (Basic) ₹2,999/month (Basic), billed quarterly; no monthly billing
Free trial Yes 30 days Yes 7 days Yes 14 days Partly Free plan, no broadcasts Yes 7 days
Marketing message to India, starting plan ₹0.9494 ₹1.0357 ₹0.970 ₹1.09 ₹0.9926
Utility message to India, starting plan ₹0.1438 ₹0.1495 ₹0.160 ₹0.145 ₹0.1323
Shared team inbox Yes From Growth Yes Included Yes Unlimited agents Yes Paid plans Yes Included
No-code chatbot builder Yes Included on every plan, with AI agents Yes Drag-and-drop builder Yes Branching from Advanced Partly Paid add-on Yes Flows capped by plan
Click-to-WhatsApp ad leads Yes Ad and creative saved on each lead Yes Lead capture and conversion tracking Yes Ad launcher; conversions sent to Meta Yes Built-in Meta ads manager Yes Ad attribution from Essential
Sales CRM with deals and pipeline Yes Leads and contacts built in; deals with BullCRM CRM Partly Pipeline on Business plan only Partly Separate Sales CRM product No Contact management only Partly Lead pipeline on Advanced only
WhatsApp payments Yes WhatsApp Pay over UPI, catalog orders Partly Through Shopify orders and payment links Yes WhatsApp Pay from Growth Yes Included Yes Payment links and catalog
API and webhooks Partly Enterprise plan Yes API on all plans; webhooks from Pro Yes APIs from Growth Partly Webhooks from Premium Yes Webhooks from Essential

Competitor details come from each company’s own website as of 30 October 2026. Plans and prices change, so check before you buy.

BullCRM and each provider in detail

1

BullCRM

Our pick

Best for: Indian sales and support teams that want WhatsApp and a CRM on one platform, at the lowest starting price.

WhatsApp Hub runs your WhatsApp Business number for the whole team: a shared inbox, broadcasts with delivery reports, no-code chatbots and AI agents, WhatsApp Forms and Click-to-WhatsApp ad tracking. Every chat can become a CRM lead, so sales follow-up does not stop at the inbox.

  • Starter ₹749/month 1 user account
  • Growth ₹1,199/month Up to 3 user accounts
  • Enterprise ₹1,499/month Up to 5 user accounts

Strengths

  • Lowest paid starting price and the longest free trial in this comparison
  • Lowest Marketing rate to India among starting plans, at ₹0.9494 per delivered message (October 2026)
  • Chatbots and automation flows included on every plan
  • Chats, ad leads and form answers create CRM leads automatically

Watch out for

  • Shared team inbox starts on the Growth plan
  • API access and webhooks are on the Enterprise plan
  • In-chat payments use WhatsApp Pay over UPI only
  • No Zapier connector today; flows call your own endpoints instead
Start free trial See all plans
2

WATI

Best for: Teams that want one inbox for WhatsApp and other channels, with a mature developer API.

WATI offers a shared inbox, a no-code chatbot builder, broadcasts and Click-to-WhatsApp ad tracking, with integrations such as Shopify, HubSpot and Zoho CRM.

Pricing: Growth ₹2,999, Pro ₹6,499 and Business ₹18,499 a month billed monthly (₹2,199, ₹4,899 and ₹14,799 a month billed yearly), as of 30 October 2026. Per-message charges are extra.

Strengths

  • Omnichannel inbox beyond WhatsApp, including Instagram and Facebook
  • Broad developer tools: API on every plan and detailed webhooks

Watch out for

  • Starting plan costs about four times BullCRM's
  • 7-day trial
  • Growth plan caps broadcasts at 15,000 a month and has no webhooks
  • Pipeline management only on the Business plan; deal-stage funnel marked 'coming soon'
3

Interakt

Best for: Shopify and D2C brands that sell through catalogs and need many agents on one number.

Interakt combines a shared inbox, broadcasts, chatbots, WhatsApp Pay and Click-to-WhatsApp ad tools, with a strong focus on Shopify stores.

Pricing: Starter ₹3,499 a quarter or ₹11,999 a year; Growth ₹2,799 and Advanced ₹3,799 a month billed monthly, plus taxes, as of 30 October 2026. Per-message charges are extra.

Strengths

  • Unlimited agents on its plans
  • Deep Shopify and e-commerce features, including abandoned-checkout messages

Watch out for

  • Its full sales CRM is a separate product at ₹2,499 a month
  • Branching chatbots and advanced webhooks need the Advanced plan
  • Higher Marketing rate to India than BullCRM on the starting plan
4

AiSensy

Best for: Very small businesses that want to try WhatsApp for free before paying.

AiSensy offers broadcasts, a shared inbox on paid plans, Click-to-WhatsApp ads management and WhatsApp payments, with chatbots and AI agents as paid add-ons.

Pricing: Free Forever plan without broadcasts; Basic ₹1,500, Pro ₹3,200 and Premium ₹9,100 a month, with 10% off billed yearly, as of 30 October 2026. Message credits are extra.

Strengths

  • Free Forever plan to get started
  • Built-in Meta ads manager for Click-to-WhatsApp campaigns

Watch out for

  • Chatbot builder is a paid add-on (₹2,500 a month for 5 bots)
  • Contact management only, with no deals or pipeline
  • Webhooks only from the Premium plan
  • Highest Marketing rate to India in this comparison
5

Gallabox

Best for: Larger teams that want AI agents across WhatsApp, Instagram and the web.

Gallabox provides a shared inbox, chatbot builder, broadcasts, payments and AI agents, with CRM integrations on its higher plans.

Pricing: Basic ₹2,999, Essential ₹6,999 and Advanced ₹16,999 a month billed quarterly (₹2,399, ₹5,599 and ₹13,599 billed yearly); no monthly billing, as of 30 October 2026. Message fees appear on the invoice with Gallabox's markup.

Strengths

  • Lowest Utility message rate to India in this comparison
  • AI agents across WhatsApp, Instagram and web chat

Watch out for

  • No monthly billing: plans are paid quarterly or yearly
  • 7-day trial
  • Lead pipeline only on the Advanced plan
  • No webhooks on the Basic plan

BullCRM WhatsApp comparison FAQs

Which WhatsApp Business API provider is cheapest in India?

Among paid plans in this comparison, BullCRM has the lowest starting price and the lowest Marketing message rate to India on a starting plan. AiSensy has a free plan, but it cannot send broadcasts, and its chatbot builder is a paid add-on.

Are WhatsApp message charges included in the plan price?

No. All five providers charge for each delivered message on top of the plan fee, at a rate that depends on the message category and the recipient's country. BullCRM's current rates are on the WhatsApp rates by country page.

Which provider includes a CRM?

BullCRM turns chats into CRM leads, and BullCRM CRM adds deals and a pipeline. WATI and Gallabox include pipeline features only on their higher plans, Interakt sells its sales CRM separately, and AiSensy offers contact management only.

Is GST included in these prices?

No. BullCRM plan fees exclude GST, and Interakt lists its prices plus taxes. Check each provider's checkout for how tax is added.

Related guides

Related guides

All WhatsApp guides
  • Guide · 7 min read WhatsApp Business API Pricing in India: Rates, GST and a Sample Bill
  • Guide · 8 min read What Is WhatsApp Business API? How It Works for Indian Businesses
  • Guide · 7 min read WhatsApp CRM Integration: What to Sync and How to Set It Up

Keep exploring

More from WhatsApp Hub.

  • Close deals WhatsApp Payments Enable one-click payments on WhatsApp Learn more
  • Capture leads Click-to-WhatsApp Ads Turn Meta clicks to leads Learn more
  • Capture leads WhatsApp QR code Generate WhatsApp QR codes Learn more

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