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BullCRM vs Best CRM Software in India for Small Teams (2026)

Four CRMs that Indian small and mid-size businesses shortlist most, compared on what a team really pays, how long you can try it, and whether WhatsApp and calling are built in. BullCRM is our product; every other figure comes from each company's own website.

Updated Prices exclude GST Researched and updated by the BullCRM product team using each vendor’s public pricing and feature pages.

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  • Flat price for a small team
  • Native WhatsApp Hub
  • 30-day free trial

BullCRM vs other CRM software, side by side

Feature BullCRM Zoho CRM LeadSquared Freshsales
How you pay One price per team Per user, per month Per user, per month, billed yearly Per user, per month
Starting price ₹1,999/month · up to 3 user accounts ₹1,300 per user/month (Standard); ₹800 billed yearly ₹2,500 per user/month (Sales Pro), billed yearly $9 per user/month (Growth), billed yearly; INR price not listed
Monthly cost for a team of 3 ₹1,999/month ₹3,900 (₹2,400 billed yearly) ₹7,500, billed yearly $27, billed yearly
Free trial Yes 30 days Yes 15 days, plus a free edition for 3 users Not stated Not stated; demo on request Yes 21 days
Leads, deals and pipeline Yes Lead to opportunity to deal; list views Yes Multiple pipelines on paid editions Yes Leads, accounts and opportunities Yes Kanban pipeline view
WhatsApp Yes Native, through BullCRM WhatsApp Hub Yes Native channel; messages need credits Partly Marketplace connector plus an outside provider Partly Integration billed by usage
Calling from the CRM Yes AI agents call integration via Byokcall, billed on credits Yes Built-in telephony on prepaid credits Partly Through your own telephony provider Yes Built-in phone on prepaid credits
Web forms that create leads Yes Web Forms module, with spam protection Yes 1 to 100 forms per module by edition Yes Embeddable form widgets and landing pages Yes Included

Competitor details come from each company’s own website as of 30 October 2026. Plans and prices change, so check before you buy.

BullCRM and each CRM in detail

BullCRM

Our pick

Best for: Indian small teams that sell over WhatsApp and calls and want one predictable monthly price.

BullCRM manages leads, opportunities and deals with your own stages, custom fields and a full activity timeline on every record. Email, click-to-call with recordings, web forms and WhatsApp Hub all feed the same records, and dashboards track pipeline value and monthly targets.

  • Starter ₹1,999/month Up to 3 user accounts
  • Growth ₹2,999/month Up to 6 user accounts

Strengths

  • Flat price for the team instead of per user
  • Native WhatsApp: chats and ad leads become CRM leads
  • AI agent calling via Byokcall, billed on credits
  • 30-day free trial with no credit card

Watch out for

  • No drag-and-drop kanban board; pipelines are managed in list views
  • No custom report builder or public REST API yet
  • Plans cap records, such as 1,000 leads on Starter and Growth
  • Automation flows need BullCRM WhatsApp Hub
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Zoho CRM

Best for: Growing teams that need many pipelines, custom fields and reports, or want a free edition to start.

Zoho CRM covers pipelines, built-in telephony, a native WhatsApp channel, web forms, workflow rules and custom reports, with limits that rise by edition. It also offers Indian data centres.

Pricing: Standard ₹1,300, Professional ₹2,100, Enterprise ₹3,000 and Ultimate ₹3,200 per user a month billed monthly (₹800 to ₹2,600 billed yearly); a free edition for up to 3 users. Taxes extra. As of 30 October 2026.

Strengths

  • Free edition for up to three users
  • Custom reports and many pipelines on paid editions

Watch out for

  • Charged per user, so cost grows with every hire
  • Free edition has no custom fields or custom reports
  • Calling and WhatsApp messages use prepaid credits

LeadSquared

Best for: High-volume and field sales teams, such as education and lending, that need GPS and route tools.

LeadSquared's Sales CRM covers leads, opportunities, workflow automation, landing pages and a mobile app built for field reps, with connectors for Indian telephony and WhatsApp providers.

Pricing: Sales Pro ₹2,500 and Sales Super ₹5,000 per user a month, billed yearly only, as of 30 October 2026. Calling and WhatsApp need outside providers.

Strengths

  • Field sales tools: GPS check-in, day planner and route optimisation
  • Many connectors for Indian telephony and WhatsApp providers

Watch out for

  • Highest starting price per user in this comparison, billed yearly only
  • No public trial; the site offers a demo
  • WhatsApp and calling need separate provider accounts

Freshsales

Best for: Teams that want a kanban pipeline, built-in phone and AI scoring at a low per-user price.

Freshsales by Freshworks offers a kanban pipeline, built-in phone, email, web forms, workflows and Freddy AI contact scoring on its higher plans.

Pricing: Growth $9, Pro $39 and Enterprise $59 per user a month billed yearly, as of 30 October 2026; the pricing page lists USD only. 21-day free trial.

Strengths

  • Low per-user entry price and a 21-day trial
  • Kanban pipeline view and built-in phone

Watch out for

  • Prices listed in US dollars, not rupees
  • WhatsApp is an integration billed by usage
  • Extra workflows are a paid add-on on Growth

BullCRM CRM comparison FAQs

Which CRM is cheapest for a small team in India?

For a team of three, BullCRM costs less than the per-user price of Zoho CRM's Standard edition or LeadSquared billed monthly, because one flat price covers up to three users. Zoho CRM's free edition costs nothing for three users but leaves out custom fields and custom reports.

Which CRM has WhatsApp built in?

BullCRM and Zoho CRM both have native WhatsApp. In BullCRM, WhatsApp Hub chats and ad leads become CRM leads directly. LeadSquared and Freshsales connect WhatsApp through integrations or outside providers.

Do these CRMs include calling?

BullCRM supports AI agent calling through Byokcall, billed on credits. Zoho CRM and Freshsales include calling from the record on prepaid credits. LeadSquared connects to your own telephony provider.

Is GST included in CRM prices?

No. BullCRM plan fees exclude GST, and Zoho states that taxes such as GST are charged on top. Check each vendor's checkout for how tax is added.

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