Nurture leads
Follow-ups that send themselves.
Build a sequence once in an automation flow: send a message, wait, check for a reply, then follow up with an approved template. Every contact who triggers it moves through on schedule.
- Wait steps between messages
- Stops or branches on reply
- Templates after 24 hours
Sequence · New lead follow-up
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What you can do
What you can do with WhatsApp Sequence
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Wait steps
Add delays between messages so follow-ups go out at the right moment.
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Branch on replies
Wait for a reply and take a different path depending on what the customer says.
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Templates when needed
Use approved templates for follow-ups sent outside the 24-hour service window.
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Start on your triggers
Begin a sequence when a new lead arrives, a tag is added or a keyword is sent.
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Enrol contacts manually
Add a contact to a sequence by hand when a teammate decides it is time.
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Re-engage quiet chats
Send an automatic nudge when a conversation goes silent.
How it works
Up and running in three steps.
Choose the trigger
Decide what starts the sequence, such as a new lead.
Add messages and waits
Chain messages, templates and wait steps in the flow builder.
Publish
Every contact who triggers the flow follows the sequence.
Questions, answered
How are sequences built?
Sequences are automation flows with wait steps between your messages and templates, built in the visual flow builder.
How long can a wait step be?
Each wait step can be up to 24 hours. Chain several steps to space messages across days.
Can I add a whole list to a sequence at once?
Not today. Contacts join through the flow’s trigger, or you can enrol a contact manually.
What about messages after 24 hours?
Outside WhatsApp’s 24-hour service window, use an approved template step for the follow-up.
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